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Brooks DNA: Cool Commercials

Posted on January 24 2010

Brooks Running recently announced the launch of Brooks DNA, “an innovative, first-of-its-kind cushioning system that adapts to the unique needs of each runner.” The intention of this post is not so much to highlight the details of this new technology, but rather to post a couple of cool commercials that Brooks has released regarding DNA.  Before I do that, here’s a quick quote from Brooks about what DNA is:

Available now in the new Brooks Glycerin® 8, Brooks DNA automatically and physically adapts with each foot strike to the ever-changing amount of force placed on the foot during the run. The result is the perfect balance of cushioning and stability in response to the varying biomechanics, weight, pace, gait, and environment of each and every runner worldwide.

Here are the commercials – enjoy!:

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