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We speak the same language

Posted on January 14 2017

14358883_1288227931219692_2118604631821787618_n“When we develop a shoe or a concept, it’s always to answer to a specific need. Being an innovator helps me approach how to fix the need. But being a runner helps me to connect with the feelings I experience in the situation. Being an athlete and training every day helps me to connect with our sponsored HOKA athletes. We speak the same language. This helps me develop racing products for HOKA. But most importantly, having the HOKA family as a team to work with is the best asset for performance.”- HOKA Innovator Thibaut Poupard who represented France at the Mountain Running World Championship

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